What Smart Investors Know Smart investors take the time to separate emotion from fact. Share | Related Content From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Don’t Be Your Own Worst Enemy Emotional biases can adversely impact financial decision making. Here’s a few to be mindful of. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.